A New Hope for Browsing / by Douglas Koski


My reflections and thoughts on Using the Brave Browser

I’ve been witness to several innovations and revolutions in technology over the course of my life. Instances like Apple’s transition from being nothing more than a difficult to operate computing solution targeted only at children’s classrooms to the empire it has become today. Or, Google’s modest start with creating a more effective search engine to exploding into what is also now an empire. I’ve also witnessed the rise of both Firefox and Chrome as browsers to compete with Internet Explorer (long gone are the days of Netscape Navigator). Each bringing forth much needed advancements to the internet browsing environment.

Those Internet browsing environment have been fairly stagnant for quite some time now. Except, maybe, for the intrusive data collecting strategies some corporations have pursued in efforts to raise excessive wealth in ad generating revenue. Upgrades to computer components might still be driven heavily by the gaming community and developers, but websites are becoming increasingly harder for average systems to launch. Sites like weather.com now take excessive lengths of time to load and will freeze up as the interface is bombarded with loading advertisements.

There are exceptional security risks surrounding these advertisements as well. Advertisements can be utilized to run malicious code, Ad blockers may be untrustworthy (even when downloaded through an extension store supported by the browser), and hackers are finding new ways to exploit how ad blockers function to initialize malicious code on the computers of those visiting what should be safe sites. All of that is happening while also being assaulted by the site in question to disable the ad blocker. And the only person not benefiting from all this frustration is the person trying to simply check some information on a web page. Which leads one to a very obvious conclusion -

The current advertisement system is severely flawed, punishes users, and is an ever evolving & monstrous security Risk.

I started using Brave as I read that it was a browser designed to keep my information private. Unlike some of the very well known browsers (ah hmm, Chrome, ah hmm), it is not designed to track every move someone makes online and not designed to try to track every aspect of a person’s life. That is what initially drew me in, that and the built in ad blocking option. I started using it in steps and soon found it was a very comfortable browser to work with. Shortly after, I read into more information on the browser and realized this might be a viable solution to advertisements as a whole. Other browsers are still installed on my system, but I have found no real need to launch them over the course of the last month.

Back to the advertising system. I don’t feel I will ever want to load my site with ads, that’s not in my plans. I do however appreciate there is a site tipping system in place. If a site has content I appreciate, I can simply tip a verified site and that helps to sponsor the site. I can also opt to allow Brave verified ads to be shown if I want to be payed to see ads. Being part of the ad revenue flow is a nice change of pace after all these years of data mining and ad targeting.

With all that said, if you are looking for a browser that helps to reduce frustration with loading times, does not track you, and allows you to determine whether or not you should see ads, I would recommend looking into Brave for yourself. Here is a link to get you started: https://brave.com/dou316

Thanks for reading!